Amazon originally Fiona changed the name to Kindle and now it is in the 10th generation. In 2004, founder and CEO of Jeff Bezos – the richest man in the world- tasked his employees to build the world’s best e-reader before Amazon’s competitors could. Amazon Kindle which can be used via wireless networking and Amazon App on the Kindle Store for: The Amazon Kindle is a series of E-readers using E ink electronic paper displays, technology sold by Amazon. It did set the reading habits of all irrespective of age on fire. And Amazon Kindle e-reader cannot be more apt. The Amazon Kindle is simply amazing and the Kindle app for Windows 10 is alluring.